Series: SELLING – how much exposure should I be getting?

Insertion in the MLS can be good, but how its done can either work for your or against. capture[1] An optimal outcome is the goal, not plug n play all of your information to the magazine sites to do with as they will. I work for your best interest, NOT theirs.

Many offer simply the relatively passive marketing approach of using MLS like a ‘shotgun’, blast everything you have all at once and see if you hit a target. I see MLS as a tool, used as a stepping stone en-route to bringing interest directed at your and only your property, else we may be missing opportunities. How do I do this? I’m glad to show you my approach. Supporting roles by the following create a ‘reverse shotgun approach’ if you will, of all marketing pieces directing interest at, and only at, your property.

Dedicated social media page,
posting of ads,
mailings to your neighborhood and my client list,
dedicated URL page just for your property and yours alone,
YouTube,
These and other tools used correctly and at the right time have produced the type of results seen in this one example listing. Below is a glimpse of the URL page and what example days of syndication look like using a ‘formula’ to drive traffic. My approach you might call a ‘controlled exposure’.