Series: SELLING – how much exposure should I be getting?

Insertion in the MLS can be good, but in some cases it can work against an optimal outcome.

When I use it, I’ll recommend it as ‘part of’ an overall approach, and timed properly. If the relatively passive marketing approach of only using MLS & always employing it asap is used, you may be missing opportunities.

Dedicated social media page, posting of ads, mailings to your neighborhood and my client list, dedicated URL page just for your property and yours alone, YouTube, these and other tools used correctly and at the right time have produced the type of results seen in this one example listing. Below is a glimpse of the URL page and what example days of syndication look like using a ‘formula’ to drive traffic. My approach you might call a ‘controlled exposure’.

Conclusion: Often our listings have up to 3x the views per day as competing listings.



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