Selling a house ? Its about 1 buyer, not ‘# of hits’, not ‘# of showings’.

Meet & Discuss Further

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35 yrs as a Realtor/ Broker, always as an independent, not a franchise. Why?

Those ‘online dating’ sites make you wonder what you are getting.

• Wow, lots of lookers! Are they potential/ qualified buyers or just ‘photo surfers’?
• Ya, lots of dates – aka: showings. But again ready to act buyers … or just neighbors getting decorating ideas or agents using your house to compare against the one they plan on showing after yours?

Franchises are fine. They have a place. But my clients find when they ask for “Mr/Ms Top Producer”, they really get a group of less experienced ‘specialists’ & ‘processors’, etc. lacking a global vision. Marketing ? Those producers do have their systems, yet are they customized enough to make you feel you are getting:

• All the data you need to make a big decision?
• ‘Drill down’ marketing that will bring out the ones that really truly want your place (and will pay for it)?
• ‘Property Specific’ (not plug-n-play/ off the shelf):
  • Comparative Market Analysis (CMA) that takes more than a few minutes. Most are very over-simplified in methods AND accuracy? See my Zillow reviews.
  • Pre-listing ‘to do’ list?
  • Custom made mailers?
  • Website that shows your property ONLY without distracting ‘click-aways’?
  • Web advertising using specific demographics & interests unique to your offering?
  • Videos of not only your property but also the area leading to your home?
  • ‘Adwords’ on different search and social platforms?
• Your very own portal space – feedback and doc’s area to enjoy (or ignore) 24/7.

Summary: Make sure your selling agent/ broker can get past the ‘plug into’ format. Quick-n-easy tools are great for the new agent – often simplistic/ standardized. Are they best for you? Remember what you need. A buyer – 1 buyer to be exact.

Are the 1000 hits and 25 showings qualified and interested? or curiosity seekers? It is the ‘drilling down’ on that 1 unique buyer to get the best price with the least interference, at least in my approach!